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DEFINE YOUR PATH

ready to redefine your impossible? 

pick your distance

TRIATHLON, RUNNING, CYCLING

pick your sport

SPRINT/5K, OLYMPIC/10K, ETC.

pick your intensity

FROM VERY-LIGHT TRAINING LOAD TO HEAVY LOAD

Over 30 scientifically developed and athlete-proven training plans. Inside you’ll get every triathlon secret revealed in a wide array of formats for your convenience: everything from swimming drills, cycling techniques, mental preparation, race-day techniques and much more. The vault delivers a powerful punch of knowledge, on-demand, anywhere you need it!

WHO IS JAMES LAWRENCE

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won't want to miss this tale of adventure as they 'Redefine Impossible.'

His thoughts and presentation was 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.

VIVINT SOLAR

A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.

NIKE

Get your SIGNED copy of

redefine impossible

Iron Cowboy is an endurance memoir in the tradition of Dean Karnazes’s Ultramarathon Man—a lifetime’s worth of intensely lived experience packed into twenty riveting chapters written by Matt Fitzgerald, one of America's best sports narrative writers. Readers will discover the secret to redefining their own goals and achieving great success.

5K Training PLANS

9 Weeks

  • MAX HOURS
    3
  • AVERAGE HOURS
    2:20
  • TYPICAL WEEK
    5 Run, 2 days off

9 Weeks

  • MAX HOURS
    4
  • AVERAGE HOURS
    2:56
  • TYPICAL WEEK
    6 Run, 1 day off

9 Weeks

  • MAX HOURS
    6
  • AVERAGE HOURS
    4:26
  • TYPICAL WEEK
    7 Run

9 Weeks

  • MAX HOURS
    7
  • AVERAGE HOURS
    5:12
  • TYPICAL WEEK
    8 Run

10K Training PLANS

12 Weeks

  • MAX HOURS
    3.5
  • AVERAGE HOURS
    2:31
  • TYPICAL WEEK
    5 Run, 2 days off

12 Weeks

  • MAX HOURS
    4
  • AVERAGE HOURS
    3:08
  • TYPICAL WEEK
    6 Run, 1 day off

12 Weeks

  • MAX HOURS
    6
  • AVERAGE HOURS
    4:44
  • TYPICAL WEEK
    7 Run

12 Weeks

  • MAX HOURS
    8.5
  • AVERAGE HOURS
    6:38
  • TYPICAL WEEK
    9 Run

half-marathon Training PLANS

15 Weeks

  • MAX HOURS
    4
  • AVERAGE HOURS
    3:00
  • TYPICAL WEEK
    5 Run, 2 days off

15 Weeks

  • MAX HOURS
    5
  • AVERAGE HOURS
    3:56
  • TYPICAL WEEK
    6 Run, 1 day off

15 Weeks

  • MAX HOURS
    6.5
  • AVERAGE HOURS
    5:03
  • TYPICAL WEEK
    7 Run

15 Weeks

  • MAX HOURS
    9
  • AVERAGE HOURS
    7:13
  • TYPICAL WEEK
    9 Run

marathon Training PLANS

18 Weeks

  • MAX HOURS
    5
  • AVERAGE HOURS
    3:34
  • TYPICAL WEEK
    5 Run, 2 days off

18 Weeks

  • MAX HOURS
    6.5
  • AVERAGE HOURS
    4:31
  • TYPICAL WEEK
    6 Run, 1 day off

18 Weeks

  • MAX HOURS
    7.5
  • AVERAGE HOURS
    5:42
  • TYPICAL WEEK
    6 Run, 1 day off

18 Weeks

  • MAX HOURS
    10
  • AVERAGE HOURS
    7:46
  • TYPICAL WEEK
    9 Run

GET NOTIFIED FOR THE UPCOMING RELEASE

olympic Training PLANS

12 Weeks

  • MAX HOURS
    7.5
  • AVERAGE HOURS
    5:38
  • TYPICAL WEEK
    2 Swim, 2 Bike, 2 Run, 2 days off

16 Weeks

  • MAX HOURS
    9
  • AVERAGE HOURS
    7:30
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 1 day off

19 Weeks

  • MAX HOURS
    12
  • AVERAGE HOURS
    9:18
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 1 day off

19 Weeks

  • MAX HOURS
    13
  • AVERAGE HOURS
    10:03
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 1 day off

Sprint Training PLANS

12 Weeks

  • MAX HOURS
    6.5
  • AVERAGE HOURS
    5:11
  • TYPICAL WEEK
    2 Swim, 2 Bike, 2 Run, 2 days off
     

16 Weeks

  • MAX HOURS
    8.5
  • AVERAGE HOURS
    7:15
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 3 Swim, 1 day off

19 Weeks

  • MAX HOURS
    10
  • AVERAGE HOURS
    8:28
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 3 Swim, 1 day off

19 Weeks

  • MAX HOURS
    12
  • AVERAGE HOURS
    9:23
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 3 Swim, 1 day off

Carlee Tulett

Carlee Tulett is an elite amateur triathlete and experienced endurance athlete in a wide range of running, cycling, and triathlon events.  Starting in high school, Carlee found success in both soccer and track and field and eventually went on to compete as a 100 and 200 meter runner at Western Washington University.

After competing in various local running and triathlon events, Carlee registered for her first 70.3 in 2011 and sought coaching assistance from James Lawrence and Team Ironcowboy where she went on to qualify for the 70.3 world championships later that same year. In addition to winning and placing in various local events, Carlee snagged 3rd female in her first full distance at the Lake Havasu HIITS triathlon series. Subsequently, she joined Team Ironcowboy as a coach in 2015, completed the Ironman University Training certification, and has gone on to coach many athletes to race successfully in events ranging from 100 mile ultra trail runs to the Ironman World Championships in Kona. 

While staying home and raising her five little boys ranging from age three to 13, Carlee has managed to complete (and typically podium in) over 20 70.3 events, 4 full Ironman events, and a variety of  endurance road, trail, and cycling events. Recently, Carlee placed 2nd female in the ICON Livigno xtreme triathlon which qualified her for the Norseman xtreme triathlon in 2020.  Carlee brings to the Team Ironcowboy coaching staff her expertise in open water swim technique, mental toughness training, extreme endurance events, and balancing work and motherhood responsibilities with endurance training. 

half-IronMan Training PLANS

18 Weeks

  • MAX HOURS
    10
  • AVERAGE HOURS
    6:03
  • TYPICAL WEEK
    2 Swim, 2 Bike, 2 Run, 2 days off
     

18 Weeks

  • MAX HOURS
    11
  • AVERAGE HOURS
    7:51
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 1 day off
     

19 Weeks

  • MAX HOURS
    13
  • AVERAGE HOURS
    9:54
  • TYPICAL WEEK
    3 Swim, 4 Bike, 3 Run, 1 Brick, 1 day off

21 Weeks

  • MAX HOURS
    15
  • AVERAGE HOURS
    11:06
  • TYPICAL WEEK
    3 Swim, 4 Bike, 3 Run, 1 Brick, 1 day off

IronMan Training PLANS

21 Weeks

  • MAX HOURS
    12
  • AVERAGE HOURS
    7:14
  • TYPICAL WEEK
    2 Swim, 2 Bike, 2 Run, 2 days off
     

22 Weeks

  • MAX HOURS
    14
  • AVERAGE HOURS
    9:42
  • TYPICAL WEEK
    3 Swim, 3 Bike, 3 Run, 3 Swim, 1 day off

23 Weeks

  • MAX HOURS
    16
  • AVERAGE HOURS
    11:20
  • TYPICAL WEEK
    3 Swim, 4 Bike, 3 Run, 1 Brick, 1 day off

23 Weeks

  • MAX HOURS
    20
  • AVERAGE HOURS
    12:37
  • TYPICAL WEEK
    4 Swim, 4 Bike, 3 Run, 1 Brick
     

David Warden

David Warden is an internationally recognized coach and author. His current and former clients include World Age Group Duathlon champions, Guinness World Record triathlon holder James Lawrence, and multiple full and 70.3 Ironman World Championship qualifiers. He is the co-author of the primary academic triathlon resource Triathlon Science. His personal athletic resume consists of 45 first place overall wins in triathlon and duathlon, including the 2x USA Triathlon Rocky Mountain Region Sprint Triathlon Champion (2011, 2016) and 2nd place USA Triathlon Age Group Duathlon Nationals. He has finished as the top American at the Mallora 70.3, Abu Dhabi International Half, and Balearic Olympic Championships. David is a certified IRONMAN® coach.

JAMES LAWERENCE

James is originally From Calgary, Alberta Canada. He grew up a wrestler and later in life became to love endurance racing to escape the hectic routine of Corporate America. After losing everything in 2008, James turned to his new found passion for triathlon racing and went on to break two world records within three years. In 2015 James accomplished the unthinkable despite everyone saying his end goal was impossible. He completed 50 Ironman distance triathlons, in 50 days, in each of the 50 United States — The 50-50-50.