James "The Iron Cowboy" Lawrence
A record setting triathlete best known for redefining impossible, by finishing 50 full-length triathlons, in 50 states, in 50 consecutive days.
Watch the documentary
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How will you redefine impossible?
MASTER YOUR MIND
Train Your Body
Training Plans Designed For You
Pick your
Sport
TRIATHLON, RUNNING,
SWIMMING OR CYCLING
Pick your
Distance
MARATHON/HALF MARATHON, IRONMAN/HALF IRONMAN
Pick your OBJECTIVE
FROM VERY-LIGHT TRAINING
LOAD TO HEAVY LOAD
WHO IS JAMES LAWRENCE
GUINNESS WORLD RECORD BREAKER & FAMILY MAN
James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.
50, 50, 50
Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.
REDEFINING IMPOSSIBLE
Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’
Order a bottle of Speed Sauce TODAY and see how it changes your workouts forever!
Order a bottle of Speed Sauce TODAY and see how it changes your workouts forever!
It's time to redefine you
After breaking several Guinness World Records, James is focuses on helping you refine what YOUR impossible with a free video series where he teaches you all of his secrets to mental and physical toughness.
James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.
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