By using our website, you agree to the use of cookies by us and third parties to enhance your experience.

DEFINE YOUR PATH

ready to redefine your impossible? 

pick your distance

TRIATHLON, RUNNING, CYCLING

pick your sport

SPRINT/5K, OLYMPIC/10K, ETC.

pick your intensity

FROM VERY-LIGHT TRAINING LOAD TO HEAVY LOAD

Over 30 scientifically developed and athlete-proven training plans. Inside you’ll get every triathlon secret revealed in a wide array of formats for your convenience: everything from swimming drills, cycling techniques, mental preparation, race-day techniques and much more. The vault delivers a powerful punch of knowledge, on-demand, anywhere you need it!

WHO IS JAMES LAWERENCE

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won't want to miss this tale of adventure as they 'Redefine Impossible.'

His thoughts and presentation was 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.

VIVINT SOLAR

A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.

NIKE

Get your SIGNED copy of

redefine impossible

Iron Cowboy is an endurance memoir in the tradition of Dean Karnazes’s Ultramarathon Man—a lifetime’s worth of intensely lived experience packed into twenty riveting chapters written by Matt Fitzgerald, one of America's best sports narrative writers. Readers will discover the secret to redefining their own goals and achieving great success.