James "The Iron Cowboy" Lawrence
Iron Cowboy: The Story of the 50.50.50 is the documentary that tells the story of Lawrence’s herculean 50-day journey and all the wonder, misery, and controversy that happened along the way as James fights through tropical storms, internal bleeding, dehydration, negativity, and extreme sleep deprivation (he only got four to five hours of sleep each night) on in mental and physical journey toward redefining the limited of what is humanly possible.
James has worked with
How will you redefine impossible?
MASTER YOUR MIND
WHO IS JAMES LAWRENCE
GUINNESS WORLD RECORD BREAKER & FAMILY MAN
James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.
50, 50, 50
Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.
REDEFINING IMPOSSIBLE
Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’
PROUDLY PARTNERED WITH
OPERATION UNDERGROUND RAILROAD (O.U.R.)
PAVES THE WAY FOR PERMANENT ERADICATION OF CHILD SEX TRAFFICKING THROUGH:
In the past six years of existence, O.U.R. has rescued
3,300 victims and assisted in the arrests of more than 1,800 traffickers around the world. The partners we are empowering have collectively helped rescue the lives of more than 10,000 survivors who were enslaved, exploited or at risk.
Order a bottle of Speed Sauce TODAY and see how it changes your workouts forever!
Order a bottle of Speed Sauce TODAY and see how it changes your workouts forever!
It's time to redefine you
After breaking several Guinness World Records, James is focuses on helping you refine what YOUR impossible with a free video series where he teaches you all of his secrets to mental and physical toughness.
James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.
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