It all starts with a Badass speaker
James “The Iron Cowboy” Lawrence’s combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all.

James has spoken for
JAMES "THE IRONCOWBOY" LAWRENCE
His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. James ensures each presentation is customized to fit his audience and guarantees passion behind each keynote to engage and arouse maximum performance.
James’ story of reaching new limits is one every student, teacher, professor and individual can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries. His story and his inspiring message includes the following themes:

REDEFINE IMPOSSIBLE
You’ve been told your entire life what is and is not possible. To achieve greatness, you must redefine boundaries and set your sights higher.

SETTING MILESTONES
You can’t reach greatness overnight. Short term wins and reaching milestones are key in reaching higher.

DOING THE SMALL THINGS RIGHT
The key to long-term success is to do the small things right over a long period of time.

OVERCOMING PERSONAL LIMITATIONS
Our minds will tell us we can’t far before we actually reach our true limitations.

OVERCOMING YOUR FEAR
Uncharted waters can be a scary place. To reach new heights you must be able to push through fear and doubts.



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James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.
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