It all starts with a Fierce speaker
James “The Iron Cowboy” Lawrence’s combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational, emotional and awakening phenomenon for all.
James has spoken for
JAMES "THE IRONCOWBOY" LAWRENCE
Sports Illustrated ranked James in the top 50 fittest freaks. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’.
James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during races to be recognized by his children. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny, and their five children. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. However, that wasn’t enough to satisfy him. On June 8, 2021, James achieved a remarkable milestone known as the Conquer 100—a series of 100 consecutive full-distance triathlons, as coined by the team. This endeavor was crafted to inspire individuals worldwide to undertake their own challenges.
James’ journey of pushing boundaries resonates with students, teachers, professors, and individuals alike. Despite being an ordinary guy, his extraordinary personal narrative is a compelling blend of laughter, tears, reflection, and inspiration, motivating everyone to aim higher. Having shared his story on stages in over 20 countries worldwide, James has captivated audiences around the globe.
You’ve been told your entire life what is and is not possible. To achieve greatness, you must redefine boundaries and set your sights higher.
You can’t reach greatness overnight. Short term wins and reaching milestones are key in reaching higher.
DOING THE SMALL THINGS RIGHT
The key to long-term success is to do the small things right over a long period of time.
OVERCOMING PERSONAL LIMITATIONS
Uncharted waters can be a scary place. To reach new heights you must be able to push through fear and reach your true limitations.
FINDING YOUR WHY
Help you clarify your goals, discover layers of motivation and align your true purpose.
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