James “The Iron Cowboy” Lawrence’s combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all.
His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. James ensures each presentation is customized to fit his audience and guarantees passion behind each keynote to engage and arouse maximum performance.
James’ story of reaching new limits is one every student, teacher, professor and individual can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries. His story and his inspiring message includes the following themes:
You’ve been told your entire life what is and is not possible. To achieve greatness, you must redefine boundaries and set your sights higher.
You can’t reach greatness overnight. Short term wins and reaching milestones are key in reaching higher.
The key to long-term success is to do the small things right over a long period of time.
Our minds will tell us we can’t far before we actually reach our true limitations.
Uncharted waters can be a scary place. To reach new heights you must be able to push through fear and doubts.
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Aaron was one of James’ #wingmen during the world record-breaking summer of 2015 and was instrumental in getting him through each day of the 50. Aaron’s attention to detail and work ethic is second to none. Aaron grew up in Pleasant Grove, Utah where he excelled as a wrestler dominating the competition taking his athleticism to a high level.
He is a monster on the bike and his love for cycling got him into triathlon and competing in endurance sports. He has won and placed at different distances of triathlon. He is very well rounded having raced all distances of triathlon including competing at the Xterra World Championships in Hawaii, competing in ultras, many cycling events, and most recently competing in World’s Toughest Race Eco Challenge in Fiji hosted by Bear Grylls and put on by Amazon Prime. Aaron has been well taught by David Warden and is certified by Ironman University. He has been coaching with Team Ironcowboy since 2016. He loves seeing the success of others and help bringing athletes and people to their ultimate potential and help complete their goals.
Carlee Tulett is an elite amateur triathlete and experienced endurance athlete in a wide range of running, cycling, and triathlon events. Starting in high school, Carlee found success in both soccer and track and field and eventually went on to compete as a 100 and 200 meter runner at Western Washington University.
After competing in various local running and triathlon events, Carlee registered for her first 70.3 in 2011 and sought coaching assistance from James Lawrence and Team Ironcowboy where she went on to qualify for the 70.3 world championships later that same year. In addition to winning and placing in various local events, Carlee snagged 3rd female in her first full distance at the Lake Havasu HIITS triathlon series. Subsequently, she joined Team Ironcowboy as a coach in 2015, completed the Ironman University Training certification, and has gone on to coach many athletes to race successfully in events ranging from 100 mile ultra trail runs to the Ironman World Championships in Kona.
While staying home and raising her five little boys ranging from age three to 13, Carlee has managed to complete (and typically podium in) over 20 70.3 events, 4 full Ironman events, and a variety of endurance road, trail, and cycling events. Recently, Carlee placed 2nd female in the ICON Livigno xtreme triathlon which qualified her for the Norseman xtreme triathlon in 2020. Carlee brings to the Team Ironcowboy coaching staff her expertise in open water swim technique, mental toughness training, extreme endurance events, and balancing work and motherhood responsibilities with endurance training.
David Warden is an internationally recognized coach and author. His current and former clients include World Age Group Duathlon champions, Guinness World Record triathlon holder James Lawrence, and multiple full and 70.3 Ironman World Championship qualifiers. He is the co-author of the primary academic triathlon resource Triathlon Science. His personal athletic resume consists of 45 first place overall wins in triathlon and duathlon, including the 2x USA Triathlon Rocky Mountain Region Sprint Triathlon Champion (2011, 2016) and 2nd place USA Triathlon Age Group Duathlon Nationals. He has finished as the top American at the Mallora 70.3, Abu Dhabi International Half, and Balearic Olympic Championships. David is a certified IRONMAN® coach.
James is originally From Calgary, Alberta Canada. He grew up a wrestler and later in life became to love endurance racing to escape the hectic routine of Corporate America. After losing everything in 2008, James turned to his new found passion for triathlon racing and went on to break two world records within three years. In 2015 James accomplished the unthinkable despite everyone saying his end goal was impossible. He completed 50 Ironman distance triathlons, in 50 days, in each of the 50 United States — The 50-50-50.