You're just a click away from improving triathlon performance!

What you're getting:

Free triathlon TRAINING PLAN

Work closely with James and the Iron Cowboy team to meet your tri challenge goals and build the mindset and skillset to conquer any triathlon.

A plan designed by record-breaking triathlete, James "The Iron Cowboy" Lawrence

Complete triathlon training plan with daily planning for running, swimming and cycling

Daily coaching comments and recommendations

ADD THE PLAN TO YOUR PHONE OR SMART WATCH

Add the plan to app makes it so easy to track workouts... that workouts actually get tracked... and the workout tracking contains the detailed data needed to optimize your training to get maximum results without injury.

Ideal for runners, cyclists, and multi-sport athletes and coaches in sports like triathlon, duathlon, xterra and more. Used by athletes, coaches and teams of many sports around the world where performing your best is what it’s all about.

Now, take the next steps in your triathlon journey...

Guided Triathlon programs

Designed For you

Having a busy life means you don’t have time to think about how to train. You just want to follow a proven plan built by some of the best coaches on the planet. No matter your level or goals, I’ll give you the perfect plan from our 30 custom options to inspire and move you, every single day.

Pick your Distance

Marathon/Half Marathon, Ironman/Half Ironman

Pick Your OBJECTIVE

FROM VERY-LIGHT TRAINING LOAD TO HEAVY LOAD

Staring at $59

GET STARTED TODAY

All your fitness needs in one app!

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Mindset Training

Motivational mindset to start every week!

Triathlon Training

Workouts to improve your cycling, running and swimming skills

Strength Training

Improve your strength, endurance and cardio with kettlebell and HIIT workouts

Nutrition Guide

A healthy body starts on the inside. Get the most out of your training with complimentary nutrition plan.

Meal Plan Recipes

Meal plan recipes created by the Iron Cowboy for optimal triathlete nutrition

Private Facebook Group

Access to private Team Iron Cowboy Facebook group

Huge Discounts

Exclusive discounts with brands like 1st Phorm, Master Spas, BiSaddle, Zoca, Junk, Biostrap, Eleve, Rockwell, Enve, Icon MEals, PEarl Izumi, Therabody, BrainTap

  • Available on iPhone
  • Available on Android
  • Available on iPhone
  • Available on Android
START TODAY FOR ONLY $1

Register to get notified for the next challenge

WORK WITH JAMES AND THE IRON COWBOY TEAM

Work closely with James and the Iron Cowboy team for 60 days to meet your triathlon challenge goals and build the mindset and skills to conquer any race.

DESIGNED TO WORK WITH ALL FITNESS LEVELS

Whether you're new to triathlon or a seasoned athlete, this challenge has exactly what you need. Learn the skills needed to crush your race day goals with the IronCowboy Tri-Challenge.

TRAINING STRATEGIES TO CRUSH YOUR PERSONAL RECORDS

You will receive the strategies needed to crush your Personal Records (PRs) and exceed your race day goals.

BUILD THE MINDSET NEEDED TO CONQUER YOUR GOALS

Physical training is important, but mindset is what sets this program apart from all the others. James, The IronCowboy completed 100 full distance triathlons in 100 consecutive days and knows more than anyone about the mindset needed to succeed.

AN AMAZING COMMUNITY OF LIKE-MINDED ATHLETES

Join the Tri-Challenge Community and experience a world of like minded individuals looking to crush their next race. You will come as strangers but leave as life-long friends.

SIGN UP TO GET NOTIFIED

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