DESIGNED FOR YOU

Having a busy life means you don’t have time to think about how to train. You just want to follow a proven plan built by some of the best coaches on the planet. No matter your level or goals, I’ll give you the perfect plan from our 30 custom options to inspire and move you, every single day. 

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training testimonials

What people are saying...

It’s not everyday that you get to personally interact and learn from a living legend and his team of highly skilled professionals. It’s certainly not everyday that a team of highly accomplished professionals take a keen interest in YOUR personal mastery, from physical preparedness to mental agility. 

MARIO SANTANA

When my husband and I decided to train for the full ironman in South Africa we couldn’t find a better coach to help us reach this exciting and challenging goal! James and Aaron made our ironman journey exciting and memorable. Despite tough conditions we were mentally and physically prepared to crush the race and finish with a smile!

Dina ally

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Initially, David and James were competitors in the triathlon scene...

While training before a race James was riding his bike and passed David walking along a backcountry road. He thought to himself "this dude is out of shape this year, I've got him!" But at the next race, James was defeated by David. He couldn't figure it out and thought, "I'm training so hard, how did this happen?" He later realized that David had a different training philosophy that includes not only intense physical training but also sessions of recovery. When James passed David that day David was in recovery. 

It's about focused, goal-oriented training and not 'just working out.' 

Not long after this David became James' mentor and David coached James during the 50.50.50 and he created the plans and programming needed to achieve the record-breaking goals. 

JAMES LAWRENCE 

Guinness World Record Triathlon Holder

DAVID WARDEN 

Author and Certified IRONMAN® Coach

Training plans developed by Guinness World Record Traithlon holder, James "The Iron Cowboy" Lawrence and author and Certified IronMan Coach David Warden.