World class triathlon training lead by
4X Guinness book world record holder
JAMEs lawrence
TRAIN WITH EXPERT COACHES
TEAM IRON COWBOY
Lead by the best coaches in the world, our community of athletes, coaches and sponsors understand the challenges you’re facing, in your training and life. They’ve been there before and know how to help you reach your goals and maintain the balance that’s important to you.
JAMES LAWRENCE
Guinness World Record Triathlon Holder
'WINGMAN' AARON HOPKINSON
Triathlon and endurance athlete
WORKS WITH
ADD YOUR PLAN TO YOUR
PHONE OR SMART WATCH
The app makes it so easy to track workouts… that workouts actually get tracked… and the workout tracking contains the detailed data needed to optimize your training to get maximum results without injury.
Ideal for runners, cyclists, and multi-sport athletes and coaches in sports like triathlon, duathlon, xterra and more. Used by athletes, coaches and teams of many sports around the world where performing your best is what it’s all about.
STEP-BY-STEP WORKOUT INSTRUCTIONS
STRUCTURED WORKOUTS
Structured workouts (currently only available on the TrainingPeaks platform) are the next best thing to having a coach guide you through your workouts in person. On supported devices, such as Garmin, Zwift, or Wahoo, Trainer Road and many more, workouts in your Iron Cowboy plan can be exported to the device. When the workout begins, the activity duration, laps, and your custom intensity will be automatically displayed and alerted on your preferred training system. Additionally, your daily workouts can be automatically synced to your supported device.
training testimonials
What people are saying...
It’s not everyday that you get to personally interact and learn from a living legend and his team of highly skilled professionals. It’s certainly not everyday that a team of highly accomplished professionals take a keen interest in YOUR personal mastery, from physical preparedness to mental agility.
MARIO SANTANA
When my husband and I decided to train for the full ironman in South Africa we couldn’t find a better coach to help us reach this exciting and challenging goal! James and Aaron made our ironman journey exciting and memorable. Despite tough conditions we were mentally and physically prepared to crush the race and finish with a smile!
Dina ally
© IRONCOWBOY 2023 TERMS AND CONDITIONS | PRIVACY POLICY
TRAINING TIPS AND RESOURCES
STAY INFORMED
Training tips, race-day advice, methodologies, nutritional advice and racing research to help you better perform and acheive greater results.
Private Facebook group
JOIN A COMMUNITY OF ATHLETES
Join a community of fellow runner, cyclists, swimmers and triathletes and participate in forums, leaderboards and monthly challenges.
TRAIN WITH
TEAM IRON COWBOY
Designed for You Training Plans ($97 VALUE)
Email Access to Wingman ($197 VALUE)
Private Facebook Group Access
24 weekly coaching videos ($97 VALUE)
1-on-1 onboarding call with Wingman ($397 VALUE)
SMS access to Wingman ($397 VALUE)
Monthly Online Group Coaching Calls ($397 VALUE)
BEST OPTION
TEAM IRON COWBOY
TRIATHLON TRAINING
Everything you need to crush your PRs and exceed your race day goal - no matter your skill level.
Designed for You Training Plans ($97 VALUE)
Email Access to Wingman ($197 VALUE)
Private Facebook Group Access
24 weekly training videos ($97 VALUE)
1-on-1 onboarding call with Wingman ($397 VALUE)
SMS access to Wingman ($397 VALUE)
Monthly Online Group Coaching Calls ($397 VALUE)
World class triathlon training lead by 4X Guinness book world record holder JAMEs lawrence
World class triathlon training lead by
4X Guinness book world record holder
JAMEs lawrence
TEAM IRON COWBOY
TRIATHLON TRAINING
Everything you need to crush your PRs and exceed your race day goal - no matter your skill level.
World class triathlon training lead by 4X Guinness book world record holder JAMEs lawrence
TEAM IRON COWBOY
MEMBERSHIP OPTIONS
Team Iron Cowboy Premium
Perfect for the athlete who is:
Looking to maximize your training results.
Serious about winning your next race and crushing your PRs.
Looking for 1-on-1 guidance tailored to your unique needs - eliminating all guesswork.
Looking for instant support - you'll never feel alone or stuck. Your Wingman is just a text away.
Motivated by being part of an exclusive community that shares a strong commitment to fitness and personal growth, pushing you to elevate your training and reach new heights.
Looking to make a lifelong dedication to self-improvement and personal development.
TEAM IRON COWBOY CLASSIC
Perfect for the athlete who is:
Self motivated.
Looking for a great training plan and wants to figure it out on their own.
Looking for a community to bounce training ideas off of.
Hey there! It's James Lawrence, The Iron Cowboy.
While I was training to complete 100 triathlons in 100 days, I quickly realized that physical strength would only take me so far. It was my mental toughness, emotional control, and the strength of my team that truly pushed me to succeed and achieve my goals.
And that's why I created Team Iron Cowboy. It's not just about getting in shape or completing a triathlon (although those are great accomplishments!). It's about developing a winning mindset, pushing your limits, and controlling your emotions in the face of adversity.
I know from experience that these are the keys to success, not just in sports, but in all areas of life. And with the support and guidance of Team Iron Cowboy, you can reach your goals and become the best version of yourself.
So if you're ready to take your mental and physical toughness to the next level and achieve things you never thought possible, I invite you to join me on this journey. Let's do this!
join the team
EVERY TEAM IRON COWBOY MEMBERSHIP INCLUDES
Eliminate the guesswork from your training, allowing you to focus on your workouts and achieving your goals.
PICK YOUR SPORT
TRIATHLON, RUNNING, SWIMMING
OR CYCLING
PICK YOUR DISTANCE
Marathon/Half Marathon,
Ironman/Half Ironman
PICK YOUR OBJECTIVE
FROM VERY-LIGHT TRAINING LOAD
TO HEAVY LOAD
Live group coaching calls with James 'The Iron Cowboy' Lawrence to help you stay inspired and motivated. Monthly coaching calls will cover topics such as mindset, grit, nutrition, training tips, and much more.
Become part of a community of like-minded people who are going through the same fitness journeys.
Kick off your Team Iron Cowboy experience with a personalized plan from wingman Aaron - tailored to your unique training goals and take the guesswork out of picking the right plan.
Instant personalized advice and guidance whenever you need it, right from your phone.
Aaron, one of James' devoted #wingmen, was instrumental in the 50 and Conquer 100 challenges. A certified Ironman University coach, he excels in cycling, triathlons, and endurance sports. Passionate about helping others achieve their goals, Aaron is committed to guiding athletes towards their full potential.