World class triathlon training lead by 
4X Guinness book world record holder
JAMEs lawrence

TRAIN WITH EXPERT COACHES

TEAM IRON COWBOY

Lead by the best coaches in the world, our community of athletes, coaches and sponsors understand the challenges you’re facing, in your training and life. They’ve been there before and know how to help you reach your goals and maintain the balance that’s important to you. 

ABOUT JAMES

JAMES LAWRENCE 

Guinness World Record Triathlon Holder

'WINGMAN' AARON HOPKINSON

Triathlon and endurance athlete

ABOUT AARON

WORKS WITH

ADD YOUR PLAN TO YOUR

PHONE OR SMART WATCH

The app makes it so easy to track workouts… that workouts actually get tracked… and the workout tracking contains the detailed data needed to optimize your training to get maximum results without injury.

 Ideal for runners, cyclists, and multi-sport athletes and coaches in sports like triathlon, duathlon, xterra and more. Used by athletes, coaches and teams of many sports around the world where performing your best is what it’s all about. 

STEP-BY-STEP WORKOUT INSTRUCTIONS

STRUCTURED WORKOUTS

Structured workouts (currently only available on the TrainingPeaks platform) are the next best thing to having a coach guide you through your workouts in person. On supported devices, such as Garmin, Zwift, or Wahoo, Trainer Road and many more, workouts in your Iron Cowboy plan can be exported to the device. When the workout begins, the activity duration, laps, and your custom intensity will be automatically displayed and alerted on your preferred training system. Additionally, your daily workouts can be automatically synced to your supported device. 

training testimonials

What people are saying...

That guy Aaron Hopkinson is a King among men! I have had the pleasure of working with him for over 2 years now. His programming, insight, and infectious positivity have led us to SEVERAL PRs from crushing 50k times, 50 miler/100k distances, and 24 hour efforts. Always pumped to think of the possibilities and what lies ahead.

Caleb Correa

I can't thank Aaron and Ironcowboy enough for guiding me from being unable to run even a mile due to health issues to achieving a 5k PR and completing my first marathon at the age of 44. Aaron’s personalized plans, seamlessly integrated with Training Peaks and Garmin, which simplified my workouts and provided precise and real time guidance on each run. His unwavering support, prompt responses, and encouraging feedback were instrumental throughout the journey. Highly recommend!

Denise Newsom

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TRAINING TIPS AND RESOURCES

STAY INFORMED

Training tips, race-day advice, methodologies, nutritional advice and racing research to help you better perform and acheive greater results.

Private Facebook group

JOIN A COMMUNITY OF ATHLETES

Join a community of fellow runner, cyclists, swimmers and triathletes and participate in forums, leaderboards and monthly challenges.

PREMIUM

GET YOUR PLAN

$384/yr

or $40/MO

CLASSIC

GET YOUR PLAN

Free

TRAIN WITH

TEAM IRON COWBOY

Community 

Inspiration Zone 

Book Club 

Free Triathlon Coaching (Sprint + Olympic)

Free Run Coaching (5k + 10K) 

Free Strength Training plans

Fitness & Strength 

Nutrition 

Triathlon & Endurance 

TIC chat

Downloadable Plans 

Monthly Online Group Coaching Calls 

1-1 Onboarding With Aaron 

BEST OPTION

TEAM IRON COWBOY

TRIATHLON TRAINING

>> GET STARTED NOW

Everything you need to crush your PRs and exceed your race day goal - no matter your skill level.

 Community  

Inspiration zone 

Book Club

Free triathlon coaching Sprint + Olympic  

Free run coaching 5k + 10K 

Free strength training plans 

Entire tIc section in MN  

Fitness & Strength  

Nutrition  

Triathlon & Endurance   

TIC chat   

Downloadable plans   

Monthly Online Group Coaching Calls   

1-1 Onboarding With Aaron   

World class triathlon training lead by 4X Guinness book world record holder JAMEs lawrence

World class triathlon training lead by 
4X Guinness book world record holder 
JAMEs lawrence

TEAM IRON COWBOY

TRIATHLON TRAINING

>> GET STARTED NOW

Everything you need to crush your PRs and exceed your race day goal - no matter your skill level.

World class triathlon training lead by 4X Guinness book world record holder JAMEs lawrence

TEAM IRON COWBOY

MEMBERSHIP OPTIONS

Team Iron Cowboy Premium

Perfect for the athlete who is:


Looking to maximize your training results.



Serious about winning your next race and crushing your PRs.



Looking for 1-on-1 guidance tailored to your unique needs - eliminating all guesswork.



Looking for instant support - you'll never feel alone or stuck. Your Wingman is just a text away.



Motivated by being part of an exclusive community that shares a strong commitment to fitness and personal growth, pushing you to elevate your training and reach new heights.



Looking to make a lifelong dedication to self-improvement and personal development.

TEAM IRON COWBOY CLASSIC 

Perfect for the athlete who is:


Self motivated.



Looking for a great training plan and wants to figure it out on their own.



Looking for a community to bounce training ideas off of.

Hey there! It's James Lawrence, The Iron Cowboy.

While I was training to complete 100 triathlons in 100 days, I quickly realized that physical strength would only take me so far. It was my mental toughness, emotional control, and the strength of my team that truly pushed me to succeed and achieve my goals.

And that's why I created Team Iron Cowboy. It's not just about getting in shape or completing a triathlon (although those are great accomplishments!). It's about developing a winning mindset, pushing your limits, and controlling your emotions in the face of adversity.

I know from experience that these are the keys to success, not just in sports, but in all areas of life. And with the support and guidance of Team Iron Cowboy, you can reach your goals and become the best version of yourself.

So if you're ready to take your mental and physical toughness to the next level and achieve things you never thought possible, I invite you to join me on this journey. Let's do this!

join the team

EVERY TEAM IRON COWBOY MEMBERSHIP INCLUDES

Eliminate the guesswork from your training, allowing you to focus on your workouts and achieving your goals. 

PICK YOUR SPORT 

TRIATHLON, RUNNING, SWIMMING

OR CYCLING

PICK YOUR DISTANCE 

Marathon/Half Marathon,

Ironman/Half Ironman

PICK YOUR OBJECTIVE 

FROM VERY-LIGHT TRAINING LOAD

TO HEAVY LOAD

Live group coaching calls with James 'The Iron Cowboy' Lawrence to help you stay inspired and motivated. Monthly coaching calls will cover topics such as mindset, grit, nutrition, training tips, and much more.

Become part of a community of like-minded people who are going through the same fitness journeys.

Kick off your Team Iron Cowboy experience with a personalized plan from wingman Aaron - tailored to your unique training goals and take the guesswork out of picking the right plan. 

Instant personalized advice and guidance whenever you need it, right from your phone.

Aaron, one of James' devoted #wingmen, was instrumental in the 50 and Conquer 100 challenges. A certified Ironman University coach, he excels in cycling, triathlons, and endurance sports. Passionate about helping others achieve their goals, Aaron is committed to guiding athletes towards their full potential.

Team Ironcowboy put me on a plan and got me to PR both Full iron and half iron distance race.  All while working me up for Ultraman Florida, which I ended up finishing just out of the top 10.
While working up for my next race, a 100-mile trail race, I suffered a non-training injury that side-lined me for the race. Team ironcowboy modified my workout to work alongside my physical therapy and got me back to my normal self in no time. I am excited to continue my endurance endeavors with Team Ironcowboy.

The coaching from Aaron and James is amazing. I had three solid IronMan 70.3 races and qualified for and competed in the IronMan 70.3 world championship in Finland. I had significant improvements in my triathlon run pace. The training also translated to marathon. I placed third in the my age group in the 2023 St. George marathon with a time of 3:04:15. I also appreciated the individual race strategy with Aaron before each race. The personalized coaching is a great investment in helping me reach my goals.

Reid Brosko

Jon Petty