The app makes it so easy to track workouts… that workouts actually get tracked… and the workout tracking contains the detailed data needed to optimize your training to get maximum results without injury.
Ideal for runners, cyclists, and multi-sport athletes and coaches in sports like triathlon, duathlon, xterra and more. Used by athletes, coaches and teams of many sports around the world where performing your best is what it’s all about.
Weekly online group calls with James, Carlee and Arron to go over training tips, nutrition and upcoming events.
The Team Iron Cowboy complete video archive to help you train harder. Topics include: training tips, how to transition faster, bike maintenance/repair during a race, and much much more…
Balancing life and training can be hard, especially when receday is around the corner. Learn the tips and tricks that James has used to effectively balance his training and family life.
Have a training question? Stop googling and message your coach directly. We are here to help you reach your goals.
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Access the entire Team Iron Cowboy training plan library. All plans have been designed from scratch by James and his coaches.
It’s critical to optimize health and fitness before you begin training. Learn how to prepare your body and mind to maximize your results.
Who doesn’t love discounts. Membership discounts include: camps, retreats and gear like JayBird and Fezzari.
Lead by the best coaches in the world, our community of athletes, coaches and sponsors understand the challenges you’re facing, in your training and life. They’ve been there before and know how to help you reach your goals and maintain the balance that’s important to you.
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James is originally From Calgary, Alberta Canada. He grew up a wrestler and later in life became to love endurance racing to escape the hectic routine of Corporate America. After losing everything in 2008, James turned to his new found passion for triathlon racing and went on to break two world records within three years. In 2015 James accomplished the unthinkable despite everyone saying his end goal was impossible. He completed 50 Ironman distance triathlons, in 50 days, in each of the 50 United States — The 50-50-50.
David Warden is an internationally recognized coach and author. His current and former clients include World Age Group Duathlon champions, Guinness World Record triathlon holder James Lawrence, and multiple full and 70.3 Ironman World Championship qualifiers. He is the co-author of the primary academic triathlon resource Triathlon Science. His personal athletic resume consists of 45 first place overall wins in triathlon and duathlon, including the 2x USA Triathlon Rocky Mountain Region Sprint Triathlon Champion (2011, 2016) and 2nd place USA Triathlon Age Group Duathlon Nationals. He has finished as the top American at the Mallora 70.3, Abu Dhabi International Half, and Balearic Olympic Championships. David is a certified IRONMAN® coach.
Carlee Tulett is an elite amateur triathlete and experienced endurance athlete in a wide range of running, cycling, and triathlon events. Starting in high school, Carlee found success in both soccer and track and field and eventually went on to compete as a 100 and 200 meter runner at Western Washington University.
After competing in various local running and triathlon events, Carlee registered for her first 70.3 in 2011 and sought coaching assistance from James Lawrence and Team Ironcowboy where she went on to qualify for the 70.3 world championships later that same year. In addition to winning and placing in various local events, Carlee snagged 3rd female in her first full distance at the Lake Havasu HIITS triathlon series. Subsequently, she joined Team Ironcowboy as a coach in 2015, completed the Ironman University Training certification, and has gone on to coach many athletes to race successfully in events ranging from 100 mile ultra trail runs to the Ironman World Championships in Kona.
While staying home and raising her five little boys ranging from age three to 13, Carlee has managed to complete (and typically podium in) over 20 70.3 events, 4 full Ironman events, and a variety of endurance road, trail, and cycling events. Recently, Carlee placed 2nd female in the ICON Livigno xtreme triathlon which qualified her for the Norseman xtreme triathlon in 2020. Carlee brings to the Team Ironcowboy coaching staff her expertise in open water swim technique, mental toughness training, extreme endurance events, and balancing work and motherhood responsibilities with endurance training.
Aaron was one of James’ #wingmen during the world record-breaking summer of 2015 and was instrumental in getting him through each day of the 50. Aaron’s attention to detail and work ethic is second to none. Aaron grew up in Pleasant Grove, Utah where he excelled as a wrestler dominating the competition taking his athleticism to a high level.
He is a monster on the bike and his love for cycling got him into triathlon and competing in endurance sports. He has won and placed at different distances of triathlon. He is very well rounded having raced all distances of triathlon including competing at the Xterra World Championships in Hawaii, competing in ultras, many cycling events, and most recently competing in World’s Toughest Race Eco Challenge in Fiji hosted by Bear Grylls and put on by Amazon Prime. Aaron has been well taught by David Warden and is certified by Ironman University. He has been coaching with Team Ironcowboy since 2016. He loves seeing the success of others and help bringing athletes and people to their ultimate potential and help complete their goals.