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Redefine Impossible

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Iron Grit Experiences

Welcome to The Iron Grit Experiences, an exclusive series of transformative events designed to elevate your mindset, empower your body, and enrich your soul.

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Iron Grit Mastermind Cohorts

The cohort exists to create an environment where life-long relationships are built, personal ceilings are broken, leaders are developed, and lives are changed.

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Team Iron Cowboy + FREE TRAINiNG PLAN

Everything you need to crush your PRs and exceed your race day goal – no matter your skill level.

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10 Keys to mental toughness

James shares with you some of his thoughts that will help you to succeed. 

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WHO IS JAMES LAWRENCE

GUINNESS WORLD RECORD BREAKER & FAMILY MAN

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Conquer 100

After accomplishing the fifty, James knew he wasn’t done yet. Over the next five years, he rode his mountain bike to the top of Mount Kilimanjaro, ran 235 miles across Greece, competed in Xtreme Triathlons around the world, and raced the Xtri World Championship in Norway. He also competed in the T.V. World Premiere of The World’s Toughest Race – a ten-day adventure race through the back jungles of Fiji, and The Uberman, all leading up to his biggest project––Conquer One Hundred––racing a full-distance triathlon for 100 consecutive days, from March 1, 2021 – June 8, 2021. 140.6 miles a day, for 14 weeks, totally 14,060 miles.

REDEFINING IMPOSSIBLE

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’

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The Iron Grit Experience

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