Embark on a life-changing journey with The Iron Cowboy. Our unique programs are designed to ignite your inner strength, unleash your potential, and transform your life. Whether you’re looking to conquer physical challenges, enhance your mental toughness, or elevate your leadership skills, we have the perfect program for you.
James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.
After accomplishing the fifty, James knew he wasn’t done yet. Over the following five years, he rode his mountain bike to the top of Mount Kilimanjaro, ran 235 miles across Greece, competed in Xtreme Triathlons around the world, and raced the Xtri World Championship in Norway. He also competed in the T.V. World Premiere of The World’s Toughest Race – a ten-day adventure race through the back jungles of Fiji, and The Uberman, all leading up to his biggest project, the Conquer 100 – James completed a full-distance triathlon for 100 consecutive days, from March 1, 2021 – June 8, 2021. 140.6 miles a day, for 14 weeks, totaling 14,060 miles.
Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 long distance triathlons, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.
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