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free training with the iron cowboy

conquer your 2023 goals

FREE TRIATHLON TRAINING PLAN

James has worked with

Ready for Your Transformation?

This year, let’s focus on redefining impossible, setting and achieving  our greatest goals, and training to conquer our PRs. Maecenas vulputate libero gravida auctor sagittis. Aliquam imperdiet convallis turpis hendrerit egestas. Nullam vestibulum tellus non velit feugiat, non sodales diam ullamcorper. Nullam maximus viverra erat, ut condimentum libero.

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Starvation Xtri

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Starvation Xtri

Free training plan

A plan designed by record-breaking triathlete, James "The Iron Cowboy" Lawrence

A plan designed by record-breaking triathlete, James "The Iron Cowboy" Lawrence

A plan designed by record-breaking triathlete, James "The Iron Cowboy" Lawrence

FREE TRIATHLON TRAINING PLAN

WHO IS JAMES LAWRENCE

GUINNESS WORLD RECORD BREAKER & FAMILY MAN

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

50, 50, 50

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 long distance triathlons, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

REDEFINING IMPOSSIBLE

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’

BOOK THE IRON COWBOY TO SPEAK
His thoughts and presentation was 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.
Vivint Solar
Vivint Solar
A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.
Nike
Nike
James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal/professional goals and motivated me to strive harder to accomplish them.
 
Weave
Weave
His thoughts and presentation was 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.
Vivint Solar
Vivint Solar
A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.
Nike
Nike
James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal/professional goals and motivated me to strive harder to accomplish them.
 
Weave
Weave

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

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