When James Lawrence, aka the Iron Cowboy, announced his plan to complete 50 Ironman distance triathlons, in 50 consecutive days, in each of the 50 states, the only people who believed in him were James and his family. Go behind the scenes as James shares how he pushed physical, emotional and spiritual limits, and demonstrated how he 'Redefined Impossible. ’ This accomplishment is being called the single greatest feat in human, endurance history.

  • A better you is on the other side of fear!
  • Naivety is the unknown secret to success.
  • It's never too late to carve out your own success lane and 'do you'

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James Lawrence has done what few people can fathom.

He has pushed the limits of human endurance to the edge, and then somehow found the resolve to move beyond. Iron Cowboy is a fascinating story, filled with unexpected twists and turns. Yet the true gift it offers readers is providing the inspiration that they, too, can redefine their own limits.”

Dean Karnazes
NY Times bestselling author & ultra marathoner

I used to think I'd done some pretty crazy things in my running career

like running a 2:04 marathon and running up mountains in training. That all changed when I read Iron Cowboy. I've never heard of someone taking on such an incredible endurance challenge. I was captivated by his journey and drawn to learn more about the mental, spiritual, and physical fortitude it took to complete 50 Ironmans in 50 states in 50 days.

Dean Karnazes
NY Times bestselling author & ultra marathoner

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