MEMBER LOGIN
MEMBER LOGIN

1-on-1 tri coaching

with a team iron cowboy coach

$299/MO

GET PERSONAL COACHING

James has worked with

Personalized coaching with

Team Iron cowboy

Triathlons are a true test of endurance. we're here help you meet the challenge

Every triathlon is a test of your fitness, your skills, and your limits. At Team Iron Cowboy, our coaches are experts at helping you prep for the race-day test. They combine the science of exercise physiology with the art of motivation and add their experience in competing and training triathletes at all levels. Whether you’re new to the tri world or well-seasoned expert, our elite coaches can help you get ready for race day.

We’re proud to offer a very different kind of coaching experience. Instead of canned coaching packages, we design a personal coaching for each athlete. We create our coaching plans by combining building blocks that can include: 

  • Bike Fitting
  • Performance testing and tracking
  • Skills training
  • Customized workout plans
  • Customized indoor workouts
  • Race craft
  • Off-the-bike exercises
  • Nutrition
  • Suggested articles, books, and videos

$299/MO

GET INDIVIDUAL COACHING

Join the team

TEAM IRON COWBOY COACHING INCLUDES

We will get to know you, go over previous race experiences and background, what your most recent training has looked like to get you started off the best way possible, go over goals and which races you are wanting to get ready for.

Film yourself at any time while swimming, biking, and running and send it to us. We will look at your form while swimming and running, while also looking at your bike fit to so you are more comfortable and also getting the most power out of each pedal stroke

We will look over every completed workout and give feedback to help you to continue to improve. We will have frequent performance tests to see how you’re improving and to keep your training zones up to date for the best results.

You will be provided with custom training drills to help improve your technique and form.

A custom built training program will be scheduled around all the races and events you plan on participating in. This program is built weekly so it is built off of where you are currently and builds off what your training was like the previous week. Includes unlimited adjustments.

You will have detailed workouts built out specifically to meet your goals, and specifically to the event that you are preparing for to get the best results. Workouts are built with TrainingPeaks workout builder feature so you can upload them to your watch or cycling computer.

We will build out a training plan to lead you up to your race or event that you are preparing for. We will also provide you with a race plan the week of your race, including the paces and nutrition to target and advice specifically to your event.

Weekly strength training to help build your power and speed.

Get your race nutrition dialed in to help with having the energy needed to get through your race.

We’ll provide you with resources to help with your training and progress.

You will have unlimited access to your coach and can reach out anytime.

Calls will be set up with your coach to go over your previous week and upcoming week to go over any questions that you may have.

Expert coaches with

Team Iron cowboy

Lead by the best coaches in the world, our community of athletes, coaches and sponsors understand the challenges you’re facing, in your training and life. They’ve been there before and know how to help you reach your goals and maintain the balance that’s important to you.

James Lawrence

Guinness World Record Triathlon Holder
About James

Carlee Tulett

Elite amateur athlete and endurance athlete
About Carlee

Aaron Hopkinson

Triathlon and endurance athlete
About Aaron

James Lawerence

Guinness World Record Triathlon Holder
About James

Carlee Tulett

Elite amateur athlete and endurance athlete
About Carlee

Aaron

Triathlon and endurance athlete
About Aaron

training testimonials

What People are saying

It’s not everyday that you get to personally interact and learn from a living legend and his team of highly skilled professionals. It’s certainly not everyday that a team of highly accomplished professionals take a keen interest in YOUR personal mastery, from physical preparedness to mental agility.

Mario Santana
When my husband and I decided to train for the full ironman in South Africa we couldn’t find a better coach to help us reach this exciting and challenging goal! James and Aaron made our ironman journey exciting and memorable. Despite tough conditions we were mentally and physically prepared to crush the race and finish with a smile!
Dina Aly
The training I have received from TIC and Carlee Tulett has been second to none. They are amazing. There is an 80/20 balance of training that does not stifle you mentally or physically. The plans are doable. They are not daunting. That right there takes a huge load off of the intimidation of training for an Ironman.

Diane Stone

$299/MO

GET INDIVIDUAL COACHING

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

SITE MENU

Follow Me

Facebook Instagram Twitter Youtube

© 2022 IronCowboy. All Rights Reserved. Privacy Policy | Terms & Conditions

JAMES LAWRENCE

James is originally From Calgary, Alberta Canada. He grew up a wrestler and later in life became to love endurance racing to escape the hectic routine of Corporate America. After losing everything in 2008, James turned to his new found passion for triathlon racing and went on to break two world records within three years. In 2015 James accomplished the unthinkable despite everyone saying his end goal was impossible. He completed 50 Ironman distance triathlons, in 50 days, in each of the 50 United States — The 50-50-50.

Carlee Tulett

Carlee Tulett is an elite amateur triathlete and experienced endurance athlete in a wide range of running, cycling, and triathlon events.  Starting in high school, Carlee found success in both soccer and track and field and eventually went on to compete as a 100 and 200 meter runner at Western Washington University.

After competing in various local running and triathlon events, Carlee registered for her first 70.3 in 2011 and sought coaching assistance from James Lawrence and Team Ironcowboy where she went on to qualify for the 70.3 world championships later that same year. In addition to winning and placing in various local events, Carlee snagged 3rd female in her first full distance at the Lake Havasu HIITS triathlon series. Subsequently, she joined Team Ironcowboy as a coach in 2015, completed the Ironman University Training certification, and has gone on to coach many athletes to race successfully in events ranging from 100 mile ultra trail runs to the Ironman World Championships in Kona. 

While staying home and raising her five little boys ranging from age three to 13, Carlee has managed to complete (and typically podium in) over 20 70.3 events, 4 full Ironman events, and a variety of  endurance road, trail, and cycling events. Recently, Carlee placed 2nd female in the ICON Livigno xtreme triathlon which qualified her for the Norseman xtreme triathlon in 2020.  Carlee brings to the Team Ironcowboy coaching staff her expertise in open water swim technique, mental toughness training, extreme endurance events, and balancing work and motherhood responsibilities with endurance training. 

AARON Hopkinson

Aaron was one of James’ #wingmen during the world record-breaking summer of 2015 and was instrumental in getting him through each day of the 50. Aaron’s attention to detail and work ethic is second to none. Aaron grew up in Pleasant Grove, Utah where he excelled as a wrestler dominating the competition taking his athleticism to a high level. 

He is a monster on the bike and his love for cycling got him into triathlon and competing in endurance sports. He has won and placed at different distances of triathlon. He is very well rounded having raced all distances of triathlon including competing at the Xterra World Championships in Hawaii, competing in ultras, many cycling events, and most recently competing in World’s Toughest Race Eco Challenge in Fiji hosted by Bear Grylls and put on by Amazon Prime. Aaron has been well taught by David Warden and is certified by Ironman University. He has been coaching with Team Ironcowboy since 2016. He loves seeing the success of others and help bringing athletes and people to their ultimate potential and help complete their goals.