Iron Cowboy: The Story of the 50.50.50 is the documentary that tells the story of Lawrence’s herculean 50-day journey and all the wonder, misery, and controversy that happened along the way as James fights through tropical storms, internal bleeding, dehydration, negativity, and extreme sleep deprivation (he only got four to five hours of sleep each night) on in mental and physical journey toward redefining the limited of what is humanly possible.