About
JAMES LAWRENCE
Discover the life and legacy of the one and only "Iron Cowboy".
James Lawrence The Iron Cowboy
Speaker. Athlete. Author. Family Man.
James Lawrence, more commonly known as the Iron Cowboy, is a world-renowned speaker, endurance athlete, 2x author, and 2x documentary subject.
He received his nickname from the public after he started to wear a cowboy hat during races to be recognized by his children.
With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50.
However, that wasn't enough to satisfy him. On June 8, 2021, James achieved a remarkable milestone known as the Conquer 100—a series of 100 consecutive full-distance triathlons, as coined by the team.
Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Connor McGregor, two of James' favorite athletes.
Originally from Calgary, Canada, he now lives in Utah with his wife, Sunny, and their five children. His family plays a crucial role in his endeavors, providing unwavering support through his remarkable journey.
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About "Iron Cowboy"
Find Personal Fulfillment Through Conquering Your Goals
Iron Cowboy is a movement dedicated to empowering others to live their most fulfilling lives. We aim to give others hope and the tools to conquer life- because we aren’t here to be ordinary. You aren’t here to be ordinary.
Whether you're a business owner looking for balance, a parent looking to rediscover yourself, your average 9-5 worker, or anyone in between, we have the tools and inspiration you need to reach any goal.
At Iron Cowboy, we understand that success is not just about achieving goals but personal growth. It's about developing mental toughness, unwavering resilience, and surrounding yourself with the right people.
We are here to help you build unshakable confidence and create a life of purpose and fulfillment. And that’s precisely what we want to do. Help YOU grow!
We can’t wait to see you inside Team Iron Cowboy!
Entrepreneurs
Athletes
Parents
Leaders
Professionals
"He absolutely electrified our audience."
"When it comes to endurance, he is unstoppable."
"The most enduring man in the world."
Speed Records
Fastest Full Ironman
10:18
Fastest Half Ironman
4:28
Fastest Olympic Ironman
1:56
Fastest Full Marathon
3:14
Fastest Half Marathon
1:28
Conquer 100
100 Ironmans In 100 Days
In 2021, James embarked on the Conquer 100, an epic challenge to complete 100 full-distance triathlons in 100 consecutive days. This grueling feat pushed him to the brink, testing his physical and mental limits.
Despite facing immense pain and setbacks, James's unwavering hope and the support of his team propelled him to the finish line, proving that even the most daunting challenges can be overcome with resilience and determination.
50.50.50
50 Ironmans In 50 States In 50 Days
In 2015, James Lawrence embarked on the 50-50-50 challenge, completing 50 Ironman-distance triathlons in 50 consecutive days across all 50 states.
This groundbreaking feat showcased his unwavering determination and resilience, inspiring countless individuals to push their own limits and redefine what's possible.
Other Achievements
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